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Helmar, Cape Town, South Africa
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The rich substance of the Universe is yours to do with as you wish. Why settle for so little in life when you can have so much just by daring to be different in your thinking.
- Catherine Ponder

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An Arrow Through Chaos: How We See into the Future
David Loye
An Arrow Through Chaos: How We See into the Future
Herbal Antibiotics : Natural Alternatives for Treating Drug-Resistant Bacteria
Stephen Harrod Buhner
Herbal Antibiotics : Natural Alternatives for Treating Drug-Resistant Bacteria
What if everything you thought you knew about AIDS was wrong?
Christine Maggiore, Kary Mullis
What if everything you thought you knew about AIDS was wrong?
Helmar's slogan

Argo Navis Consulting Group

Argo Navis Consulting is a partnership between myself and Emilio Cerri Neto, based in Florianópolis, Brasil. We offer clients around the globe our services in customer relationship management, loyalty programs, marketing technology and communication. I probably am South Africa's only international CRM conference speaker and expert. That alone speaks volumes.
:: Content (2) :: CRM articles (8)

Innovative Customer Management Solutions 

Corporate Brain Surgery.
Unadulterated, qualified opinion.
Years of "brick and mortar".
Years on the 'Net at strategic and front-line level.
Logic and creativity.
Compassion and social responsibility.
The vision to look beyond the obvious.
The drive for practical and affordable solutions.
The determination and commitment to make you and your business more successful...
...without compromising your life or the one of those around you.

Quality, insight, reliability, visionary and lateral thinking, speedy delivery and implementation - I trust this is what brought you here...

Credentials

Not really to my surprise, many thousands of netizens have visited these pages since they went online in July 1995, looking for more info on Database Marketing, but leaving often with a completely different perspective. Some of the comments you can find below.

Everything You Always Knew About CRM But Never Dared To Say

For some years now I have been a very close observer of the CRM market - hype and all. Yet the more I read and see, the less I believe. To me CRM is like AIDS: nobody seems to be genuinely interested in the truth anymore; lies, politics and - above all - profits drive an insane PR machine that feeds on people and their tragedies in order to survive.

Price competition vs customer loyalty - or "Drop that price and lose that slice"

Long before the term CRM became "en vogue", companies were trying to tie their customers to their business. They called it customer loyalty. It meant that customers would engage in repeat purchases of products or services offered. The logic behind is still the same: it is several magnitudes cheaper to service an existing customer than to acquire a new one.

Have I lost it? A contribution to the dbm_rm dicussion group

A contribution to the DBM_RM mailing list I founded and was maintaining at the time.

The Land of Confusion

I visited the Land of Confusion, searched for the holy grail, opened ancient tombs -- even talked to dinosaurs -- and came back with some interesting observations.

The Customer: A battered Child

"Get closer to your customer - or else"; "If we don't take care of our customers, somebody else will"; "With us you're number one". Phrases, phrases, and more phrases. Not a single word in the marketing world has been more abused than the term 'customer satisfaction'. It's hip to deliver satisfaction; it fills conference rooms, goes down darn well at cocktail parties, and is the favourite topic in any marketing magazine.

An Imperfect Look at a Perfect Marketing Future

The virtues and benefits of Database Marketing have been explained in numerous textbooks, but have rarely found proper application in the business world. This can partly be attributed to the confusion revolving around the definition of both database and marketing, the latter in this country often used to describe Advertising and Sales Promotion.

The Future of Database Technology in the Communications Game

"Once technology rolls over you, you're not part of the steamroller, you're part of the road". These words by US marketing consultant James Rosenfield might sound quite harsh when he warns of the potential threat technology poses when neglected by today's managers. But with an ever increasing pace of technological development, even the most hardsotten in the marketing community have to face the facts and open up to the many advantages and benefits information technology has to offer.

Database Marketing & Relationship Management: 10 Steps to get you started

The following is my understanding of WHAT should be done in order to create the right environment for Database Marketing and Relationship Management. The HOW largely depends on the company's individual circumstances. Database Marketing is just one term used to describe the way organisations look for improving and streamlining their marketing activities in a world of increasing competition, fragmentation and uncertainty - the computer database as a marketing tool.