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Canopus Marketing cc :: Client Information
Why should I have a website?
The Internet is everywhere. However, many businesses have held back with their own web presence. This article sheds some light on whether you should have a website or not.
Well, there are cases where you shouldn't and when it's a total waste of time and money - on both sides. However, if you have something to sell, locally or internationally, if you offer products or services, chances are that a website is your most effective and efficient marketing medium - bar none. Remember, a website is a full-colour brochure of your business that is available to literally everybody 24 hours a day, 7 days a week. Its print run is infinite, the costs to change content marginal, the speed instantaneous.
A simple magazine ad can quickly take R10.000 out of your pocket. For that amount you can get a first-class website, incl. maintenance and hosting for about 3 years! Top that with my unique expertise and you can rest assured that your website will generate you business far in excess of what you have paid. The caveat is that websites are living things; they don't thrive when neglected. Search engines like updates just as much as people do, especially if you want them to come back.
I can provide ample feedback from my clients about their websites' effectiveness, so believe me when I say that a website will be worth your investment. That said, I will also tell you when you shouldn't have a site, because in that case you are wasting your money and my time, and that's what we both don't want, right?
I know there are professionals and companies out there who are more creative on the design side and more experienced on the development side. However, my advantage lies in knowing the important parts in design (on the Internet), scripting and database development as well as Internet marketing and communications. This combination is worth far more than having a superb designer who knows nothing about the requirements of the Internet, or a database programmer who knows nothing about design, or having both of them and knowing nothing about marketing on the Internet. I fill a unique niche that you should use to your advantage, because to get this skill from a large company will cost you at the very least double if not triple the amount.
A website can be really inexpensive if you have all the material ready, if you know what you want, and if you don't have fancy expectations of the site's functionality. Remember, any gadget or feature added costs time, read: money.
If you are new to the Internet, you may want to book me for some consulting hours. There I will explain to you everything you really need to know in order to come to an educated opinion about what is the best solution for you or your company.
A simple magazine ad can quickly take R10.000 out of your pocket. For that amount you can get a first-class website, incl. maintenance and hosting for about 3 years! Top that with my unique expertise and you can rest assured that your website will generate you business far in excess of what you have paid. The caveat is that websites are living things; they don't thrive when neglected. Search engines like updates just as much as people do, especially if you want them to come back.
I can provide ample feedback from my clients about their websites' effectiveness, so believe me when I say that a website will be worth your investment. That said, I will also tell you when you shouldn't have a site, because in that case you are wasting your money and my time, and that's what we both don't want, right?
I know there are professionals and companies out there who are more creative on the design side and more experienced on the development side. However, my advantage lies in knowing the important parts in design (on the Internet), scripting and database development as well as Internet marketing and communications. This combination is worth far more than having a superb designer who knows nothing about the requirements of the Internet, or a database programmer who knows nothing about design, or having both of them and knowing nothing about marketing on the Internet. I fill a unique niche that you should use to your advantage, because to get this skill from a large company will cost you at the very least double if not triple the amount.
A website can be really inexpensive if you have all the material ready, if you know what you want, and if you don't have fancy expectations of the site's functionality. Remember, any gadget or feature added costs time, read: money.
If you are new to the Internet, you may want to book me for some consulting hours. There I will explain to you everything you really need to know in order to come to an educated opinion about what is the best solution for you or your company.
