Image caption
Cactus in Botanical Garden, Bogotá, Colombia.
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About me
Helmar, Cape Town, South Africa
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My browser of choice - with good reason!
Opera 9 - Your Web, Your choice
Current Moon Phase
CURRENT MOON
Wisdom quote
What you do does not define who you are. You’ll run into big problems if you believe that your value comes mainly from your work. We all have tremendous potential. And whether or not we reach it, our values remain the same -- because it comes from ‘being human’.
- Jim Hackett; President and CEO, Steelcase Inc.

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The Hip Chick's Guide to Macrobiotics: A Philosophy for Achieving a Radiant Mind and a Fabulous Body
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Helmar's slogan

Canopus Marketing cc :: Client Information

Website Hosting & Maintenance

I usually host, market and maintain my clients' sites, too, but this depends on the location and your individual requirements. If I host the site, I will provide detailed statistics on those visiting the site at regular intervals, and provide input as to what could be improved or changed. My hosting providers are in South Africa (Hetzner) and in Germany (Schlund).
I provide scripting (PHP), database (MySQL), ECMA/Javascript and simple Macromedia Flash development services. I can implement and customize complex image galleries, calendars, content management/blog and e-commerce sites. For even more advanced services, I contract outside developers/designers or companies.


As far as design is concerned, my philosophy is simple: sites need to be elegant, fast-loading and informative - that's the whole point of a website anyway. I work in collaboration with a professional graphic designer, ensuring a top-notch layout and navigation.


Common-sense insight & indepth feedback

As part of my consultation, I provide intelligent feedback as to how the site should be marketed, but much of its success depends on the client and their efforts, too.


For a to-be-negotiated fee, I also review your existing website and Internet marketing strategy, and provide advice on how to improve each aspect of your interactive presence, down to the "t".


I also know about the internals of good website design (meta tags, robots.txt, .htaccess), so you won't find a site without the basic structure in place. Whenever possible, I avoid frames.


Website marketing & Search Engine registration

For a once-off fee of R450 I register local South African sites with the main search engines in South Africa; the relevant international ones are pretty much taken care of through this site, which is being paid regular visits by the "spiders" who then follow all the links below. An extra bonus, so to say.
It goes without saying that the internal structure is geared towards decent rankings, although this cannot be guaranteed.


Happy clients, successful sites

Below you can find a number of sites I have developed and am actively maintaining. As mentioned, you will notice they all follow the same scheme: clarity and simplicity. In other words: they work. No fancy stuff, no unnecessary graphics, no excessive load times - unless requested by the client. :)
The bottom line remains the same, though: all of the websites I've designed are profitable. This means: they make money for my clients. Not one of them has invested more in the design and maintenance of the website than they've gained from additional exposure and direct orders/bookings.


What you should do before you contract a web designer...


  1. Get a very clear idea of what you want the website to do and to whom it will be addressed.
  2. Write good content. Be clear and concise. This sounds easy but isn't.
  3. Gather photographic/image material.
  4. Write a brief as comprehensive as possible for the web designer/developer, because s/he will quote you on this brief.
  5. Be prepared to pay over and above the agreed amount if you later on have requests that weren't part of the original (signed) brief.
  6. Be prepared to promote your website wherever you can. Don't just rely on it being "available". Successful websites are heavily cross-linked, updated often, and promoted via the traditional channels too!


If you follow those steps, you will be pretty safe of nasty surprises, and your website will be a joy and revenue/leads generator!

Posted by Helmar on 16 August 2004
4932 Views
Canopus Marketing cc :: Client Information