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Blue tile in a wall of natural rock at River Magic Cottages in Vermaaklikheid, Western Cape, South Africa
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Helmar, Cape Town, South Africa
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Wisdom quote
The best way of changing things is to find what you really want and enjoy and then you discover that others enjoy the same. Not to try to change the future but to live in the present.
- Eryl Davies, a summer gardener and biologist at CAT, who always flies south to Africa for winter!

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Balm to your ears...
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Street of Dreams
Mike Metheny
Street of Dreams
Latin Songbird
India
Latin Songbird
Beyond The Missouri Sky (Short Stories)
Pat Metheny, Charlie Haden
Beyond The Missouri Sky (Short Stories)


Power to your mind...
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Courtyards: Aesthetic, Social, and Thermal Delight
John S. Reynolds
Courtyards: Aesthetic, Social, and Thermal Delight
Dancing Naked in the Mind Field
Kary Mullis
Dancing Naked in the Mind Field
Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well
Marc Benioff, Karen Southwick
Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well
Helmar's slogan

Marketing Competence :: Contributions

This section carries 3rd party contributions that do not fall into one of the other categories.

How Database Marketing could marry Data Mining

This article is intended for both: database marketers who wish to find out what benefits data mining could add to their existing operation, and for data miners who are exploring new application fields for the data analysis methods that they have mastered. The article describes how data mining and database marketing fit together and why combining the two concepts is so beneficial for the marketing business.

Marketing for Wholesalers

This article is intended for both: database marketers who wish to find out what benefits data mining could add to their existing operation, and for data miners who are exploring new application fields for the data analysis methods that they have mastered. The article describes how data mining and database marketing fit together and why combining the two concepts is so beneficial for the marketing business.

Symbolic Knowledge Acquisition Technology - The next step in data mining

Data mining is one of the most promising modern information technologies. The corporate world has learned to derive new value from data by utilizing various intelligent tools and algorithms designed for an automated discovery of non-trivial, useful, and previously unknown knowledge in raw data.

7 Card Stud Customer Loyalty

Although the love of money may be the root of all evil, the love of customers may be the root of all profits! Many business owners have gambled a great deal of these profits at the poker table of CRM (Customer Relationship Management) and have come up empty or been bluffed out of the game. Customers are much more demanding, but are also much more responsive to convenient savings and properly implemented gift and loyalty strategies. Over 90% of CEO’s surveyed indicated customer loyalty as the number one priority for 2004. The game has never been more important to play correctly.