Marketing Competence :: Introduction

It was 1996 when this site was born. Eight years in Internet time is more than a generation in real time. Back then, the slogan was "The Internet's Resource on Database Marketing and Relationship Management". This was at a time when nobody even mentioned the word "Customer Relationship Management".

Marketing Competence has always been at the forefront of marketing thinking and its practical application. It was the first site dedicated to what later became CRM - without explicitly using that term. I also had the honour to found the first email discussion list dedicated to this subject.

It is August 2004 at the time of writing; I have just revamped my entire web presence, including Marketing Competence. I hope you like the new look and functionality. I will add more content as time goes by, but so far everything other than the company and consultants directories have been moved over.