“In this new RSA Animate, Manuel Lima, senior UX design lead at Microsoft Bing, explores the power of network visualisation to help navigate our complex modern world. Taken from a lecture given by Manuel Lima as part of the RSA’s free public events programme.“Read More»
“Get closer to your customer – or else”; “If we don’t take care of our customers, somebody else will”; “With us you’re number one”. Phrases, phrases, and more phrases. Not a single word in the marketing world has been more abused than the term ‘customer satisfaction’. It’s hip to deliver satisfaction; it fills conference rooms, goes down darn well at cocktail parties, and is the favourite topic in any marketing magazine.
It’s been on the international scene for quite a while – and with good reason. Locally, however, it lagged far behind. Every now and then it came up again, but never gaining momentum.Read More»