The Power of Networks

“In this new RSA Animate, Manuel Lima, senior UX design lead at Microsoft Bing, explores the power of network visualisation to help navigate our complex modern world. Taken from a lecture given by Manuel Lima as part of the RSA’s free public events programme.“

The Customer: A battered Child

“Get closer to your customer – or else”; “If we don’t take care of our customers, somebody else will”; “With us you’re number one”. Phrases, phrases, and more phrases. Not a single word in the marketing world has been more abused than the term ‘customer satisfaction’. It’s hip to deliver satisfaction; it fills conference rooms, goes down darn well at cocktail parties, and is the favourite topic in any marketing magazine.

It’s been on the international scene for quite a while – and with good reason. Locally, however, it lagged far behind. Every now and then it came up again, but never gaining momentum.