This should be of interest to anyone interested in Charles Haanel’s Master Key System. I now have a number of copies of my “Centenary Edition” available for only R200 plus shipping. If you are interested, please get in touch with me via the contact form. If you are in Cape Town, a drop-off could be arranged. Payment either cash or via EFT. Details are available upon request.
The website can be found at www.masterkeysystem.tv.
Last night I was at a scene of a car accident. Nothing serious, but it obviously caused some debris. While the cars were removed, I asked the tow truck guy whether he had a broom. “No, the council comes and cleans it up”, was his reply.
This didn’t really surprise me, because hardly ever when there was a road accident, the glass keeps lying on the (side of the) road forever – probably until the council cleans up the mess. Why the people involved, the police or even the tow truck drivers can’t do that 5min job, I don’t know. However, it’s that kind of lack of self-respect that I see as the root of all evil in this country. “Somebody else will do it”. This attitude needs to change to keep South Africa from sliding deeper into the social decay. But what do you think?
I visited the Land of Confusion, searched for the holy grail, opened ancient tombs — even talked to dinosaurs — and came back with some interesting observations.
- Why is true Database Marketing virtually unknown in South Africa?
- Is it just a more sophisticated form of Direct Mail?
- Does it mean everything’s direct?
- Will traditional Advertising disappear?
- Is a database all you need to make it work?
- Does the customer really benefit?
- And how will it affect you?