Do benefits really benefit?
Before you think I’ve had too much South African wine, let me explain. Databases are there to help us: in Marketing, in Production, Administration, Logistics, you name it. A nice example of how technology properly applied makes our business decisions more accurate and predictable. We can now access information in seconds or minutes where before we had to wait weeks – if it was accessible at all.
We have also used technology to make it easier for the customers to communicate with us; to identify themselves to us; to tell us what’s right and what’s wrong.
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