The Land of Confusion
I visited the Land of Confusion, searched for the holy grail, opened ancient tombs — even talked to dinosaurs — and came back with some interesting observations.
- Why is true Database Marketing virtually unknown in South Africa?
- Is it just a more sophisticated form of Direct Mail?
- Does it mean everything’s direct?
- Will traditional Advertising disappear?
- Is a database all you need to make it work?
- Does the customer really benefit?
- And how will it affect you?
