The Future of Database Technology in the Communications Game
“Once technology rolls over you, you’re not part of the steamroller, you’re part of the road”. These words by US marketing consultant James Rosenfield might sound quite harsh when he warns of the potential threat technology poses when neglected by today’s managers. But with an ever increasing pace of technological development, even the most hardsotten in the marketing community have to face the facts and open up to the many advantages and benefits information technology has to offer.
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