Everything You Always Knew About CRM But Never Dared To Say
For some years now I have been a very close observer of the CRM market – hype and all. Yet the more I read and see, the less I believe. To me CRM is like AIDS: nobody seems to be genuinely interested in the truth anymore; lies, politics and – above all – profits drive an insane PR machine that feeds on people and their tragedies in order to survive.
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