Customer Relationship Management Myths

So you’re doing CRM, I heard? Or are interested in it? Then let me tell you: don’t believe a word out there! I just returned from ZD Events ‘CRM 99 Conference’ in San Francisco, and have the news for you that the guys in the USA – with very few exceptions – are way off track. In fact, they seem to have misunderstood the entire idea behind CRM, and therefore developed a narrow and short-sighted view of it that will soon be reflected in their business performance. Mark my words!